Bonjour, I’m E.T.Principal Product Manager.

Former design executive turned PM; now leveraging AI throughout strategy, research, design, delivery and GTM.

Work experienceGet in touch
Black and white portrait of Etienne 'E.T.' Maujean, smiling, in a white shirt
  • France Télévisions
  • Australian Border Force
  • L'Oréal
  • Merck
  • AMP
  • Orange
  • Department of Defence
  • Natixis
  • CSIRO | Data61
  • UGC
  • PwC
  • Department of Human Services
  • Experian
  • Habitat
  • Questacon
  • Carrefour
  • Fair Work Commission
  • GE Money
  • J.M. Weston
  • EMPSA
  • Department of Home Affairs
  • Norauto
  • E.Leclerc Drive
  • Crédit Coopératif
  • ACMA
  • Alcatel-Lucent
  • Chanel
  • Australian Red Cross
  • ERDF
  • IP Australia
  • ThinkPlace
  • BforBank
  • Vinnies
  • Fair Work Ombudsman
  • PaidRight
  • Apec

20+

years uplifting digital products, teams and operations

  • 7 years in product management
  • 6 years as team lead/manager
  • 7 years as an IC product designer

100+

organisations I helped reach their goals, including startups, global powerhouses, non-profit and government

4

countries I worked in

118+

websites, intranets, mobile apps, SaaS and digital platforms

What I do

From strategy to delivery, leveraging AI throughout

I’m as comfortable on the tools as I am in the boardroom.

Setting a vision for success, value proposition and roadmap tied to business outcomes.

  • Product North-star, P&L ownership, pricing reviews and GTM
  • Stakeholder alignment, from C-suite executives to delivery
  • Goals, prioritisation, OKRs and measures of success

How I use AI...

I regularly use Claude Cowork for market analysis, data mining, revenue modelling and more.

About me

Born in Troyes Half-timbered houses in Troyes, France, with the word Troyes across them, schooled in Paris Paris rooftops and the Seine, with the Eiffel Tower in the distance, now raising two daughters in Canberra Sunrise over Lake Burley Griffin, Canberra, with a hot air balloon. I love flying A paraglider in silhouette against an orange sunset and riding all sorts of bikes A rider on a red motorbike. I am an NBA nerd Baron Davis dunking for the Golden State Warriors, and a volunteer with Lifeline Etienne and two other volunteers in Lifeline vests, in a hall full of book tables. Alas, I really don’t like coffee.

Etienne writing on sticky notes on a workshop wall

Twenty years’ experience, and counting!

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My career timeline and case studies are password protected.

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“[Etienne's] ability to present creative and cohesive designs and influence all levels of stakeholders, including senior executive is exemplary.”

Kerryn KovacevicChief Digital Officer, Department of Employment and Workplace Relations